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The Vertical Drama Bet of a Kyiv Studio
TV was not where Holywater got its start. It was in 2020 that Bogdan Nesvit and Anatolii Kasianov set up the studio in Kyiv, Ukraine, and its lineup still looks more like a lab for mobile entertainment than a streaming platform. My Passion is for books, My Muse After A One Night Stand I Was Targeted By My Boss is for AI, and FreeBits completes the family beside My Drama. That range is telling, as it reveals a company that sees video as one of several consumer products rather than its complete identity. In the end, Holywater bet on the vertical drama, a style that began in China as duanju and is composed 9:16 for a phone held vertically. Breaking into this market was bold for a small Ukrainian firm, since the category’s leading names were supported by Chinese and Singaporean groups.
The My Drama App Launches in Spring 2024
The My Drama app appeared in spring 2024, although the exact date hinges on which source you believe. Google Play lists March 13, 2024, the App Store shows May 9, 2024, and TechCrunch put the launch in April. Those store dates imply that Android came first, with the iPhone version landing about two months later. The initial slate leaned heavily on the genre’s go-to tropes. The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss were some of the first titles, and the names alone reveal most of what you need to know about the tone. What eventually distinguished the company was not the stories themselves but the partner it would soon be making them with.
The Fox Deal, a $22M Round and a Webby
October 2025 was the month My Drama ceased to be a startup curiosity. In an agreement that came with a pledge to produce more than 200 vertical titles over two years, Fox Entertainment took an equity stake in Holywater. Three months later, in January 2026, Holywater raised $22M in a funding round led by Horizon Capital. The service hosts Fox-produced titles including Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. The company also holds a 2025 Webby Award for Best Streaming Service, an honor it displays on its App Store listing. Together, those milestones give My Drama something few rivals can boast: a major American studio serving as both shareholder and producer.
My Drama Fact File
The condensed version of the story sits in the table below, for readers who only have a minute. The ownership, legal, platform and pricing details that count most to a new viewer are gathered there. All prices come from the US App Store as of September 2026. Country, platform and promotion all change them, so read them as a rough guide rather than a quote. The install figure refers to Google Play, where the app displays 5M+ downloads. If you ever need to challenge a charge, it helps to know that the legal entity you contract with depends on where you live.
| Item | Information |
|---|---|
| Owner | Holywater (established in Kyiv, Ukraine, in 2020) |
| Founders | Bogdan Nesvit and Anatolii Kasianov |
| Sister apps | My Passion for books, My Muse for AI, plus FreeBits |
| Contracting entity, US users | XOLY LIMITED (Delaware) |
| Contracting entity, other users | Holy Water Limited (Nicosia, Cyprus) |
| Release | Spring 2024 (Google Play: March 13; App Store: May 9) |
| Supported platforms | iPhone, iPad, Android, Apple TV (tvOS 18+), Vision Pro and web |
| Android installs | 5M+ via Google Play |
| Full access pass | Around $19.99 per week, auto-renewing |
| Coin packs | About $4.99 to $24.99 |
| Premium plans | Roughly $4.99 to $9.99 |
| Production partner | Fox Entertainment, equity stake held since October 2025, 200+ titles over two years |
| Investment | $22M raised in January 2026, led by Horizon Capital |
| Recognition | Webby Award, Best Streaming Service, 2025 |
The My Drama Viewing Experience
At its heart, the experience is the same one the entire category rests on. In this genre, episodes generally run a minute or two before a cliffhanger nudges you toward the next one, and they are vertical, sized for a phone held upright. With series often running anywhere from 20 to 100 episodes, one story can quietly eat up an evening in bite-sized pieces. What truly marks this drama app apart is the range of screens it supports. Besides iPhone, iPad and Android, the app is listed for Apple TV on tvOS 18 or later and for Vision Pro. ReelShort’s App Store listing, for comparison, shows no Apple TV version at all, which shows that that big-screen option is rarer than you might think. The option turns a solo phone habit into something a couple can watch together, even though a 9:16 frame will never fill a widescreen TV.
The growing Fox slate runs beside Holywater’s own early productions in the library. As titles like Billionaire Blackmail and Bound by Obsession make obvious, the Fox releases stick close to the genre’s familiar formula. The honest caveat here is scale. On Google Play the app lists 5M+ installs, a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. That gap tells you where My Drama sits in 2026: a well-financed challenger rather than the category leader.
Pricing: How Much My Drama Costs in 2026
Access comes in three ways, and the main figure is the weekly pass. As of September 2026, the US App Store prices « My Drama: Full Access » at about $19.99 per week. ReelShort, ShortMax, DramaWave and GoodShort list their weekly passes at about the same price in the same store, so the app sits level with them. Coin bundles, which are used to unlock individual episodes, run from about $4.99 to $24.99. Lighter viewers have lower-cost entry points than the full pass, since a separate Premium tier is listed at roughly $4.99 to $9.99. Country, platform and promotional offers all affect prices, so the figure on your own screen may be different. The weekly subscription auto-renews until you cancel it, like its rivals’ plans. Four renewals of a $19.99 weekly pass come to around $80 a month, so do the arithmetic before you commit.
Terms to Check Before You Pay
The terms of use for My Drama contain fine print that deserves more attention than most viewers give it. Every coin purchases are final, which means no easy refund if a series disappoints after you unlock it. A balance you ignore for a year can simply disappear, as coins are forfeited after 12 months of inactivity. Except where the law requires otherwise, purchases made on the web are labeled non-refundable. In line with the consumer rules in those markets, viewers in the EU and UK receive a 14-day right of withdrawal. The terms state plainly, and this matters most, that deleting the app does not cancel your subscription. Android users go through the Subscriptions menu in Google Play, while on an iPhone you cancel under Settings, then your name, then Subscriptions. Holywater does not process refunds for store purchases; Apple or Google does.
Understanding exactly who sits on the other side of the contract is useful too. XOLY LIMITED, a Delaware company, covers US users, whereas everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies here as much as to any vertical drama app. Modded APKs, unlimited coins and free coin generators are promised by unofficial sites, and those sites are not a safe way to watch anything. Cancelling the pass, not looking for a hack, is the proper move when the price feels steep.
The Verdict: A Challenger With Hollywood
On install counts, My Drama is not close to being the biggest vertical drama app. What it offers instead is an unlikely combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. ReelShort, for one, does not list Apple TV support, which makes it the practical advantage for My Drama viewers. The catch is the same one that dogs every rival, namely a weekly pass of around $19.99 that renews quietly in the background. For viewers who simply want the largest claimed library, ShortMax and its 50,000+ dramas make the more obvious choice. The My Drama app deserves a place on your home screen if you want Fox-produced romance and the option to watch on a television. Whichever you pick, cancel through your store account rather than trusting the delete button, and set a reminder the day you subscribe.